Green Nature is an Estonian natural cosmetics brand. They have been operating on the market since 2008 and from the beginning their goal is to produce clean and high-quality cosmetics. The name Green Nature clearly refers to nature and purity. 

We did rebranding and new package design for their products. 

The entire visual identity is based around the leaf symbol, which reflects the keywords clean, natural, high quality. Humanity has returned to its roots and wants more to consume cleaner raw materials and avoid products treated with chemicals.

The leaf element is pervasive throughout the visual design, as an individual element and as part of a bigger picture.